 | Ambush marketing and the Games: new media and how it poses a major threat to Olympics sponsorship Cades has led to intense competition amongst organisations to secure and protect their sponsorship contracts. An associated desire to maximise brand visibility for those companies who have not secured official sponsor rights has led to an equally rapid rise in 74.3 Kb.  1 | read |
| History and organisation Ludwig Forrer, a member of the Swiss federal government, the Federal Council. Geneva also hosted the second edition of the show from 28 April to 6 May 1906, but the third national motor show was held in Zurich in 1907 131.06 Kb. 1 | read |
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